{"id":429,"date":"2026-10-21T10:52:37","date_gmt":"2026-10-21T10:52:37","guid":{"rendered":"https:\/\/zer.design\/blog\/?p=429"},"modified":"2026-10-21T10:52:37","modified_gmt":"2026-10-21T10:52:37","slug":"archi-flavour-takes-shape","status":"publish","type":"post","link":"https:\/\/zer.design\/blog\/case-studies\/archi-flavour-takes-shape\/","title":{"rendered":"Archi &#8211; Flavour Takes Shape"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lime gets its close-up. Strawberries bring a crowd. Mango makes a splash.<br><br>For the launch of Archi\u2019s canned mojito range, we gave Classic, Strawberry and Mango three distinct visual personalities. The can design became our starting point, with its colours and ingredient graphics shaping the film\u2019s environments and movement.<br><br>A transforming can connects citrus close-ups, orbiting strawberries and a burst of mango-coloured liquid. Each sequence makes its flavour recognisable while keeping the range visually connected.<br><br><br>Client: Archalyk<br><br>Brand: Archi<br><br>Creative Studio: Zer Design<br><br>Music: \u201cDulce de Leche \u2013 Instrumental version\u201d \u2014 DJ-Malka feat. La Nata \/ Artlist<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Archi - Flavour Takes Shape\" src=\"https:\/\/player.vimeo.com\/video\/1237894001?dnt=1&amp;app_id=122963\" width=\"1290\" height=\"726\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Lime gets its close-up. Strawberries bring a crowd. Mango makes a splash. For the launch of Archi\u2019s canned mojito range, we gave Classic, Strawberry and Mango three distinct visual personalities. The can design became our starting point, with its colours and ingredient graphics shaping the film\u2019s environments and movement. A transforming can connects citrus close-ups, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"_links":{"self":[{"href":"https:\/\/zer.design\/blog\/wp-json\/wp\/v2\/posts\/429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zer.design\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zer.design\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zer.design\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zer.design\/blog\/wp-json\/wp\/v2\/comments?post=429"}],"version-history":[{"count":1,"href":"https:\/\/zer.design\/blog\/wp-json\/wp\/v2\/posts\/429\/revisions"}],"predecessor-version":[{"id":431,"href":"https:\/\/zer.design\/blog\/wp-json\/wp\/v2\/posts\/429\/revisions\/431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zer.design\/blog\/wp-json\/wp\/v2\/media\/430"}],"wp:attachment":[{"href":"https:\/\/zer.design\/blog\/wp-json\/wp\/v2\/media?parent=429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zer.design\/blog\/wp-json\/wp\/v2\/categories?post=429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zer.design\/blog\/wp-json\/wp\/v2\/tags?post=429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}